Organizations in the Middle East are investing more and more in technology to gain an advantage in an increasingly competitive environment. In addition, they are adopting structured and results-oriented digital plans to improve business results. Enhancing customer experience (CX) through digital transformation (DX) is the top business priority for organizations of all sizes across all industries.
This white paper highlights some of the key findings from the latest IDC research and examines the current market dynamics of cloud-based customer engagement centers in the Middle East:
- The use of AI in the CX domain, and why it’s the most notable trend in the Middle East
- Why now, more than ever are organizations using AI to boost their CX and improve agent productivity
- Why organizations have highlighted that the use of AI has streamlined the CX process
- How AI has reduced costs and optimized the use of company resources
This whitepaper was originally published by IST Networks.