Social Selling – the Spanish consumer experience perspective

How Spaniards use social networks to shop, where are the main opportunities for brands, but also describe in a particular and intimate way.

How do Spaniards shop on social networks? How do we perceive this transactional experience? What are its advantages, what are its pitfalls and difficulties? What do we demand throughout this social shopping process? What do users think about buying and selling products on social networks? How should a brand be prepared to overlap its commercial activity in social media without producing frictions in the Consumer Experience?

These are some of the questions we try to answer in the context of an increasingly transactional Internet, where the boundaries between shopping, leisure and entertainment spaces are blurring.

In our paper we share a global vision of how Spaniards use social networks to shop, where the main opportunities for brands are. Download the study at